Tokyo, October 25, 2023 – BYD, the world’s leading manufacturer of new energy vehicles, took center stage at the Japan Mobility Show 2023, previously known as the Tokyo Motor Show, at the Tokyo Big Sight. The company exhibited five of its NEV models along with an array of its advanced technologies. This momentous occasion not only marks BYD as the first-ever Chinese automaker to participate in this globally renowned event, but also underscores the Japanese market’s evolving inclination towards vehicle electrification.
At the event, the BYD SEAL, a pure electric sporty sedan, caught the spotlight. Set for its Japanese launch in Spring 2024, it was a focal point of the show. Adding to the excitement, YANGWANG, BYD’s premium electric sub-brand, showcased its inaugural model, the YANGWANG U8, as its very first display outside of the Chinese market. The innovative model flaunted a tank turn at the event, enchanting audiences with its pioneering technologies, superior craftsmanship, and futuristic design. Meanwhile, DENZA, another subsidiary of BYD, showcased its high-end luxury MPV, the DENZA D9, which drew considerable interest.
Adding star power to the event, Japanese motorsport legends Keiichi Tsuchiya, known as the real-life inspiration behind the iconic ‘Initial D’ character Takumi Fujiwara, the “Drift King” and the 24 Hours of Le Mans runner-up, made an appearance, thrilling motorsport enthusiasts in attendance.
On July 21, 2022, BYD entered the Japanese passenger vehicle market and commenced its rapid local development since then. To date, BYD operates 15 showrooms across major cities like Tokyo, Osaka, Yokohama, Hiroshima, and Fukuoka. The company plans to open 100 showrooms by the end of 2025, anticipating Japan’s surging demand for new energy vehicles.
Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, said, “For 28 years, BYD has been unwavering in its commitment to technological innovations and its green dream. We’re striving to align diverse lifestyles with eco-conscious mobility choices. With Japanese consumers by our side, we’re promoting the adoption of EV products and technology, aiming to make ‘electric vehicle’ the ‘essential vehicle’ in people’s daily life, and to pioneer the transition to sustainable mobility.”
Atsuki Tofukuji, President of BYD AUTO JAPAN Inc., introduced the lineup on exhibition, with a spotlight on the BYD SEAL and its Japanese launch set in spring 2024. Tofukuji underscored BYD’s unwavering commitment to innovation, pointing to technologies such as the CTB technology, the e⁴ Platform, and the DiSus Intelligent Body Control System, among others. He further conveyed BYD’s aim to provide the Japanese market with more diverse new energy vehicle options in the future.
Wang Chuanfu, Chairman and President of BYD Co., Ltd. (second from left); Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division (second from right); Li Yunfei, General Manager of BYD Branding & PR Division (left); and Atsuki Tofukuji, President of BYD AUTO JAPAN Inc. (right) at the event
As of September 2023, BYD has accumulatively achieved global sales of over 5.4 million new energy vehicles, ranking as the global champion brand of the sector. Its global reach extends across six continents, covering more than 400 cities in over 70 countries and regions. Steadfast in its mission to leverage “Technological innovations for a better life”, BYD will continue to drive towards innovating electric mobility solutions, enhancing the vehicular experience for Japanese consumers, and steering towards a greener and more sustainable future.